"Guests First"
Sincere and high-quality service

"Customer first" sincere and high-quality service

JR Tokai Hotels has six hotels in Nagoya, Takayama, Toyohashi, Shizuoka, and Shin-Yokohama.
We take advantage of the useful railway system enabling transport throughout Japan. According to our customer first policy, we provide high quality service based on trust, comfort, and safety.
We are welcoming customers from Japan and abroad with superb hospitality to meet every need.

"Customer first" sincere and high-quality service
"Customer first" sincere and high-quality service
Origin of Associa

Origin of Associa

JR-Central Hotels hotel brand "Associa" is a coined word based on the English word "associate." We value the relationship with our customers, and we have the desire to always provide the best hospitality.
The Japanese Gentian, Associa's symbol, is associated with the core values of the hotel industry such as accuracy and precision in flower language.

The largest hotel group in Japan's Tokai Area

Hotel group chain

We are developing hotels with a versatile and sophisticated style, integrating world-class comfort.
Our "Resort Hotels" guarantee a relaxing and comfortable holiday, and our "City Hotels", close to the local community, adopt to the wishes and expectations for celebrating special events such as wedding ceremonies.​ ​
In our "Accommodation-centered Hotels " business guests who fly around Japan and the world are welcomed with various facilities and services to meet their needs.

Hospitality and high-quality spaces, meeting a variety of needs

Nagoya Marriott Associa Hotel "Front Lobby"

Hotel Associa Toyohashi Lobby Lounge SCENERY

Hotel Associa Takayama Resort "Onsen Building Viewing Water"

Hotel Associa Shizuoka "Front lobby"

Hotel Associa Shin-Yokohama "Associa Lounge "

Nagoya JR Gate Tower Hotel "Front Lobby"

Facilities & Amenities

Sophisticated, high-class facilities

The refined, high-quality spaces create an atmosphere of relaxation, allowing our guests to unwind throughout the hotel. Enjoy a pleasant stay with warm hospitality and facilities tailored to your needs.

Nagoya Marriott Associa Hotel "Regular Floor Standard Twin"

Hotel Associa Toyohashi "Superior Twin"

Hotel Associa Takayama Resort "Deluxe Twin"

Hotel Associa Shizuoka "Residential Suite"

Hotel Associa Shin-Yokohama "Executive Twin"

Nagoya JR Gate Tower Hotel "Deluxe Corner Twin"


Our hotel rooms combine comfort with high-quality facilities for your relaxation

In our comfortable guestrooms you can unwind with facilities tailored to your needs. We provide a wide variety of rooms for different purposes such as business or tourism.

Nagoya Marriott Associa Hotel "Towers Ballroom"

Hotel Associa Toyohashi big ballroom "The Ballroom"

Hotel Associa Takayama Resort "Big Ballroom Tian Xi"

Hotel Associa Shizuoka "Ballroom Sunpu"

Hotel Associa Shin-Yokohama"Meeting room"

Nagoya JR Gate Tower Hotel " Restaurant THE GATE HOUSE "

Restaurant & Bar

A variety of Restaurants and Banquet Halls ideal for various gatherings

Choose from a variety of Restaurants according to your taste, and choose from various Banquet Halls according to the number of people and the festivity.

Nagoya Marriott Associa Hotel Restaurant PERGOLA

Hotel Associa Toyohashi Restaurant ROSIERE

Hotel Associa Takayama Resort Restaurant ROSIERE

Hotel Associa Shizuoka Restaurant PERGOLA

Hotel Associa Shin-Yokohama Lobby front "Royal host Shin-Yokohama Station building store"

Nagoya JR Gate Tower Hotel " Restaurant THE GATE HOUSE "


A breakfast featuring local cuisine from local ingredients

We serve buffet style breakfast at all 6 hotels. You can enjoy our fine cuisine, from classic dishes to local gourmet made from local ingredients.